Thanks to the internet, jewelers no longer have to set up a physical store to sell their wares. However, the internet is a huge place, and you only have to be smart in order to grab people's attention. Online marketing for jewelers can be as easy as knowing the right way to lead people to your digital store. Here are some ways to help your store get noticed:
Be concise and straight to the point with your page titles
Search engines use meta titles to define your web page. These are the page titles you see on the search results page when you google something. They're meant to give clients a hint of what to expect on your page.
Keep your heading between 50-55 characters because search engines cut off words exceeding that limit. It is essential that your title is clear and catchy so it can stand out from the results page.
Pick the Best Keywords for Your Store
Keywords are the simple phrases and words that clients enter when looking for things online. Using specific keywords ensures you get your target demographic to view your website. For instance, you can strategically place simple phrases like 'wedding rings,' or 'custom jewelry' in your content. Doing this means that when people would search for those words, your web page is more likely to pop up on their results feed.
Relate Your Page Content To Your Keywords And Title
Your page content should relate to the keywords and title of your web page. You need to also include your keywords in the content. However, do not put in too many keywords as you might get penalized for 'keyword stuffing'.
You can supplement your content with multimedia features such as photos. Putting high-quality photos of your products on the landing page will further entice customers to order form you.
If you have trouble coming up with content, invest in a credible SEO firm to help you maintain your site. They have the expertise to help drive traffic to your store and boost sales.