The most attractive tourist destinations in the world offer unique experiences well documented by travelers themselves. In turn, it creates a virtuous cycle that allows the region’s tourism industry to flourish.
This is why every city that aspires to magnetize guests with what it has to offer should consider reviews a big deal. After all, word of mouth is the best form of advertising. Testimonials from fellow tourists affect one’s choice for a travel destination.
If you’re serious about strengthening your local tourism sector, here are effective ways to make the most of traveler reviews:
Optimizing Innovative Apps
Thanks to modern technology, it’s now easier to boost the appeal of your attractions using mobile apps for tourism. They can play critical roles in improving your online marketing campaign, considering many tourists depend on their mobile devices to do everything, from booking hotel rooms to finding local restaurants, while on a holiday.
Incorporate Stories Into the Website
Testimonials from real tourists add a sense of legitimacy to your tourism campaign. They compel travelers to try the brand of experience you’re trying to sell. From an SEO standpoint, reviews are considered fresh, unique content, which would make Google happy.
Respond to Negative Comments Properly
Reviews are important, but your responses to them matter as well. Some marketing experts believe that it can be healthy to feature positive and negative reviews together in hope of convincing site visitors they’re actual stories from actual tourists.
If you decide to post the not so good reviews on your site, tread carefully because bad comments jump off the page. Since it’s inevitable to please everyone, manage negative reviews properly. A TripAdvisor study reveals that travelers are more likely to go to a hotel that responds to reviews than one that chooses to ignore.
Make the future of your city’s tourism industry rosier. Market your attractions right to put your destination on the map.